Designed the complete brand identity system for Proven Training Concepts (PTC) — a professional training and development organization specializing in advanced defense and tactics. The work covers everything from initial mark construction through a full stationery and product application suite, giving PTC a cohesive, battle-ready identity across every touchpoint.
Responsibilities
- Developed the complete brand identity from concept to final vector artwork in Adobe Illustrator
- Designed the PTC monogram mark with strict construction rules — defined measurements, clear space, and scale guidelines for consistent reproduction across all sizes
- Crafted a dual-tone swoosh in the brand’s primary palette — Deep Navy
#00195Fflowing into Action Red#A82A2A— evoking motion, discipline, and authority - Built a metallic gradient system for the “PTC” letterforms, transitioning from warm bronze through cool platinum silver to convey technical precision
- Established a full color system: Deep Primary Navy, Action Red, Precision Grey/Silver, Subdued/Alt Black, Tactical Light, and Official White — each with defined hex values and usage context
- Documented logo variations and mark usage rules: primary lockup, isolated symbol, full company name, small-size/merchandise format, and corporate ID badge layout
- Applied the full identity across a stationery and product suite — letterhead, business cards, envelopes, ID badge, invoice template, coffee cup, laptop, notebook, USB drives, presentation folder, and tote bag
Selected Work
Approved assets from this engagement
